Using the domain dayfair.com for a fair photo gallery website can be considered a great idea due to the following reasons Relevance The term "dayfair" directly relates to a fair that takes place during the day. This immediately conveys the purpose and nature of the website, making it clear to visitors what they can expect to find. Memorability The domain dayfair.com is short, simple, and easy to remember. It has a catchy quality that can stick in the minds of users, making it more likely for them to return to the website or recommend it to others. Branding The domain dayfair.com gives the website a distinct and unique brand identity. By incorporating the relevant keyword "fair" into the domain, it helps in building a strong online presence and establishing the website as an authority in fair photography. Search Engine Optimization (SEO) Having the keyword "fair" within the domain can potentially improve the website's ranking in search engine results when users search for fair-related content. It enhances the site's visibility and discoverability, attracting more organic traffic. Professionalism Using a domain like dayfair.com gives the impression of professionalism and credibility. It shows that the website is dedicated to showcasing fair photographs, which can build trust among visitors and encourage them to engage with the content. It's important to note that the idea of using dayfair.com as the domain for a fair photo gallery website may still depend on availability, legal considerations, and other factors.